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INSPIRATION TO CREATION

I've had the pleasure of working on several large-scale campaigns for lululemon over the years. This is an example of a global Jackets and Outerwear campaign, in which i created both concept and design.
 

FEEL AT ONE
lululemon athletica
Winter 2019 Global Campaign

Concept.jpg
Hero Image.jpg
JO_JacketsHero3.jpg
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VIDEO - STORYBOARDING

The campaign featured a  series of short films including elite ambassadors Maddie Brennamen and Dean Wilson. 

VISUAL MERCHANDISING - IN-STORE INSTALLATIONS 

The in-store experience for this prominently displayed the campaign creative, while also educating on the technical features of the collection.

Concept

VM-renderFR.jpg

Final Displays

VM-renderBK.jpg
VM_gold.jpg
womensVMsingle.jpg
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MensbackVM.png

DIGITAL

The campaign was a key story on lululemon.com for over a month and provided an experience that was both educational and shoppable. 

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